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Press Releases Botch Verbatim LightScribe Announcement
Verbatim has announced that it will make optical discs that
support HP's new LightScribe labelling technology.
LightScribe requires both special media and special
optical drives,
so signing up a major media manufacturer is good news for
the still-not-shipping technology.
Unfortunately,
many of the press releases published on the web seem to have
gotten the facts not quite right.
They explicitly refer to
"LightScribe ink",
but LightScribe is an inkless solution -- it works
by using the optical drive's laser to change the color
of special ink that resides on the label side of the
special LightScribe media.
I eventually made a web page to
try to dispel some of the
LightScribe ink confusion generated
by this botched press effort.
Verbatim is also known as Mitsubishi Kagaku Media, or MKM.
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